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    Revolution in the air
    Ariane Todes

    Revolution in the air

    Coronavirus has threatened the classical music world’s very existence while simultaneously showing us how much we all need it. Can the bu...
    Time to write
    Ariane Todes

    Time to write

    At a time of crisis for public musical life, performers can remain positive by practising a different way of communicating – with words. Elb
    How to write musicians’ biographies
    Ariane Todes

    How to write musicians’ biographies

    Musicians' biographies are an essential and powerful part of their careers, but they are often not effective. Here are some tips from one wh
    Songs of Innocence and Experience
    Ariane Todes

    Songs of Innocence and Experience

    The classical music world tends to focus on its young stars, but as the recent BBC documentary on Janet Baker demonstrated, our venerable...
    New Year, new mission
    Ariane Todes

    New Year, new mission

    I’ve long since given up New Year resolutions, in the sad certainty of their failure, and I’ve certainly never shared any publicly. But I...
    How to write a great press release
    Ariane Todes

    How to write a great press release

    Musicians can generate their own publicity without spending a penny, by sending out their own press releases. Here are some of the things...
    Getting my fix at half past six
    Ariane Todes

    Getting my fix at half past six

    The London Symphony Orchestra’s early evening concert format is a welcome development in the city’s entertainment landscape, for music lo...
    Good content is forever
    Ariane Todes

    Good content is forever

    The internet offers musicians fantastic opportunities to build their reputations and legacies, as well as selling their music. They shoul...
    Pictures, please!
    Ariane Todes

    Pictures, please!

    Wigmore Hall’s new photography policy offers a sensible way forward in today’s visual culture and more venues should follow suit There ar...
    20 great violinists
    Ariane Todes

    20 great violinists

    Who are my favourite violinists? A list of 20, which I made for Sinfini Music in 2014, still largely stands, but is sure to provoke a res...
    When classical music marketing copy goes wrong
    Ariane Todes

    When classical music marketing copy goes wrong

    The current Southbank Centre slogan offers a lesson in how not to talk to about classical music There are a few obvious rules in marketin...
    George Eliot on violin-making obsession and the genius of Stradivarius
    Ariane Todes

    George Eliot on violin-making obsession and the genius of Stradivarius

    To mark the UK's National Poetry Day, 8th October, here's George Eliot's great poem about violin making and the obsession with which Stra...
    18 ways to support musicians
    Ariane Todes

    18 ways to support musicians

    I have an article in today's Financial Times about music philanthropy, for which I spoke to some of the legion of generous souls who help...
    9 ways to succeed in music
    Ariane Todes

    9 ways to succeed in music

    Today's classical music business may be competitive and tough, but there are also more opportunities than ever. Success lies in knowing w...
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