Ariane TodesTime to write At a time of crisis for public musical life, performers can remain positive by practising a different way of communicating – with words. Elb
Ariane TodesHow to write musicians’ biographiesMusicians' biographies are an essential and powerful part of their careers, but they are often not effective. Here are some tips from one wh
Ariane TodesSongs of Innocence and ExperienceThe classical music world tends to focus on its young stars, but as the recent BBC documentary on Janet Baker demonstrated, our venerable figures are an esse...
Ariane TodesNew Year, new missionI’ve long since given up New Year resolutions, in the sad certainty of their failure, and I’ve certainly never shared any publicly. But I must reveal this on...
Ariane TodesHow to write a great press releaseMusicians can generate their own publicity without spending a penny, by sending out their own press releases. Here are some of the things you need to know Ev...
Ariane TodesGetting my fix at half past sixThe London Symphony Orchestra’s early evening concert format is a welcome development in the city’s entertainment landscape, for music lovers and novices ali...
Ariane TodesGood content is foreverThe internet offers musicians fantastic opportunities to build their reputations and legacies, as well as selling their music. They should take more advantag...
Ariane TodesPictures, please!Wigmore Hall’s new photography policy offers a sensible way forward in today’s visual culture and more venues should follow suit There are few things as like...
Ariane Todes20 great violinistsWho are my favourite violinists? A list of 20, which I made for Sinfini Music in 2014, still largely stands, but is sure to provoke a response from fellow vi...
Ariane TodesWhen classical music marketing copy goes wrongThe current Southbank Centre slogan offers a lesson in how not to talk to about classical music There are a few obvious rules in marketing copywriting. One i...
Ariane TodesGeorge Eliot on violin-making obsession and the genius of StradivariusTo mark the UK's National Poetry Day, 8th October, here's George Eliot's great poem about violin making and the obsession with which Stradivarius worked, and...
Ariane Todes18 ways to support musiciansI have an article in today's Financial Times about music philanthropy, for which I spoke to some of the legion of generous souls who help nurture the UK's yo...
Ariane Todes9 ways to succeed in musicToday's classical music business may be competitive and tough, but there are also more opportunities than ever. Success lies in knowing who you are, as Arian...
