As Editor of The Strad magazine from 2006 to 2014, I interviewed many of the greatest string players in the world, as well as writing features and opinion pieces about classical music issues and reviews. Since then, as a journalist I have written for The Guardian, Financial Times, Sinfini Music, Classic FM magazine, Gramophone, Classical Music, Songlines and Cozio.
I have led panel conversations and interviews at the Verbier Festival, JW3 and Ivy House, and have presented at the Musical Instrument Museum in Arizona, as well as taking part in Radio 3's Record Review.
Content marketing clients have included the Barbican Centre, Academy of Ancient Music, Royal Academy of Music, London Symphony Orchestra, ChamberStudio, Baltic Sea Youth Philharmonic, 21C Media, International Chamber Music Series and European String Teachers Association.
I have also undertaken interim marketing contracts at HarrisonParrott, Royal Academy of Music and Guildhall School of Music & Drama, which has given me a strong understanding of marketing and communications strategy, particularly in arts events and the higher education sector. I am Communications Manager at Maestro Arts three days a week and freelance as a writer and editor the rest of the time.
Client work and journalism
Amateur dramatics (Guardian)
Censored Sounds (Barbican)
Record Review (BBC Radio 3)
Opinion pieces for The Strad
How can I help you?
I believe that the future of classical music lies in developing direct relationships between artists and audiences, and that quality editorial and video content is the best, most cost effective, way to achieve this. My experience as Editor of The Strad magazine and working with clients including the Royal Academy of Music, Wigmore Hall, ChamberStudio and Baltic Sea Youth Philharmonic puts me in an ideal position to understand musicians’ individual voices and the best ways to convey those to different audiences in a variety of formats.
I can help you work out your story and devise a communications plan to make sure that your message reaches the people you need it to reach.
Together, we can create compelling editorial content. It might be an absorbing article about your latest project; an opinion piece about classical music education; a regular newsletter outlining your activities and future performances; a video interview where you explain the finer points of instrumental technique.
I can generate ideas and produce content for a variety of formats, from long reads to succinct blogs; from video interviews to snappy social media posts. My experience as Editor of The Strad, curating Elbow Music and creating content marketing for various classical music brands puts me in an ideal position to help.
I can help you create:
CD booklet notes
Social media posts
If you would like to find out more, please get in touch. I look forward to chatting.